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We help brands that help people

Rockabrand is a marketing firm dedicated to moving medical, health and wellness brands forward and upward.

We are modern marketers who help brands develop their stories, architect connections and build trust

We position
& plan

Because getting to know your science, technology, product and audience is priority number one.

+ Market insights
+ Positioning & Messaging
+ Brand Definition
+ Go-to-Market Planning

We create
& produce

We combine insights, words and visuals to develop creative that answers the strategy set forth.

+ Naming
+ Brand Decks
+ Visual Systems
+ Creative Strategy & Direction

We execute & analyze

We are end-to-end. We know what to do to make things happen and get things done.

+ Brand Storytelling
+ Campaign Development & Execution
+ Integrated Marketing
+ Lead Generation

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our philosophy

If the sole purpose of business is service, then the sole objective of business is to gain trust.

Client experience

We are proud to work with mission-driven brands transforming the way people view their health.

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Our work

The nature of what our clients do sometimes requires us to keep our work under wraps. The best way to get to know us is to meet us. Shoot us an email or give us a call. We'd love to tell you more about what we do and what we've done.


Capillary Biomedical

Building the brand for a new diabetes technology


Intuitive Surgical

Brand redesign for robotic surgery


Stanford Health Care

A marketing program for changing needs



Product launch for a medical wearable


// in the works //

Rebranding a network of clinics

Coming Soon

// in the works //

Researching values among people with diabetes

Coming Soon

About us

It all started with an insulin pump. Rockabrand is led by Nathalene (Nat) Parero, who began her career in healthcare at a startup with a big mission in diabetes. That startup became part of global medical technology powerhouse, Medtronic. After seeing what happens when innovative technology, physician adoption and patient-centered care come together in changing lives, she never looked back. Nat went on to agency life, growing a book of business including Intuitive Surgical, Dexcom, and Kaiser Permanente. For more than 12 years, large corporations, early stage companies and startups have put their confidence in Nat and her teams.

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Nathalene Parero

Owner & Principal Strategist

Wife to Dom, Mama to Georgia, Dodger fan and constant seeker of a good bolognese

Let's talk about your brand

Ready to rock? Let's chat about how Rockabrand can help your brand grow, lead and thrive.

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