It all started with an insulin pump. Rockabrand is led by Nathalene (Nat) Parero, who began her career in healthcare at a startup with a big mission in diabetes. That startup became part of global medical technology powerhouse, Medtronic. After seeing what happens when innovative technology, physician adoption and patient-centered care come together in changing lives, she never looked back. Nat went on to agency life, growing a book of business including Intuitive Surgical, Dexcom, and Kaiser Permanente. For more than 12 years, large corporations, early stage companies and startups have put their confidence in Nat and her teams.