A brand system for da Vinci Surgery

Intuitive Surgical

OPPORTUNITY

A new category of minimally invasive surgery was on the horizon. There’s a new surgeon on the floor and it’s a robot named da Vinci. When it was time to solidify a brand look for da Vinci Surgery, Intuitive Surgical tapped us.

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PROJECT

We created a branding system for da Vinci Surgery that was received as elegant, simple, and practical for identifying the growing applications for the innovative robotic surgical system. Today, da Vinci Surgery continues to lead and pioneer the future of surgery.